My work that has reached the largest audience has to be the marketing copy I created while working for Dealfind.com in 2012 and iOPW Marketing in 2013. It is challenging and fun to research a product or service, compile data on its target audience, and create succinct, compelling copy to run for an ad. I am unable to link to a great deal of copywriting here as it infringes on the proprietary rights of the companies I work for, but here are three examples of daily deals (now expired) that I was pleased to create.
“$13 for a Black and Silver “I Got His Back 2012″ Limited Edition Barack Obama T-Shirt, Including Taxes and Shipping from I Got His Back (Up to $26 Value). Few folks have inspired so much interest in politics on both sides of the aisle as President Barack Obama. Whether he’s enacting historic reforms, guiding the country through economic uncertainty or just grooving to some soul tunes on the talk show circuit…”
“If your last attempt at Easter refreshments was 24 hard-boiled eggs with raisins for eyes, seek a sweeter treat with today’s Dealfind: $20 for 2 Dozen Easter Themed Cupcakes from DolceBiba ($50 Value). When the gooey chocolate orbs of your childhood fail to satisfy your grown-up sweet tooth…”
“When your work as a multimedia multitasker is accomplished thanks to your perfect PC, keep your computer running smoothly with today’s Dealfind: $25 for a Computer Maintenance Package, Including Diagnosis, Virus and Spyware Removal, and Spring Cleaning at BGK Computer Repair Services Inc. ($166 Value).When you wrote the shooting script, edited the video, and uploaded the web series, Tiny Raisins, Big Dreams, all on your trusty laptop…”